Differences

This shows you the differences between two versions of the page.

--- analysisoptions [2023/05/17 08:02] – external edit 127.0.0.1
+++ analysisoptions [2024/01/31 09:49] (current) – pimsadmin
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-====== Segmentation and Analysis Options ======
+====== Analysis and Segmentation Options ======
 Before you can view aggregated analyses you must define the segments and/or worksheets to be analysed.
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 Once you have created your first aggregation the main analysis screen will be shown with the main charts as below:
 {{ :cvaanal2.png?nolink |}}
 ==== The Value Map ====
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 * **Customer Value** is the perpendicular distance to the fair value line. Competitors below and to the right are offering above average value, those above the line are offering poor value for money.
 * **Market Differentiation** is a measure of the spread of attribute scores and is defined as the average absolute difference in attribute scores between all competitors. A value below 1 indicates a relatively undifferentiated market and you would expect price to be more important than quality.
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 The Attribute Chart shows the importance of the purchase criteria in the horizontal axis and this business’ performance relative to its competitors in the vertical axis (i.e. average rating difference).
 {{:cvaanal4.png?nolink&200 |}}
-  * The vertical b**lue line** shows the average importance of all attributes with the most important being to the right.
+  * The vertical **blue line** shows the average importance of all attributes with the most important being to the right.
   * Attributes where the rating difference is below zero are ones where you have a competitive disadvantage, those above the line are where you have an advantage.
   * As well as comparing yourself to All competitors you should also compare yourself to your closest competitor and/or the best performing competitor.
+  *
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 In the example below, we can see that the spread of scores on the most important attributes is with 1 point with a much greater spread on the less important attributes. Our position is usually in a good position although we should be looking at improving attributes 1 and 6.
 {{ :cvaanal5.png?nolink&400 |}}
 ==== Quality, Price and Value ====
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   * The relative value chart shows the combination of price and quality. Thus, competitor A has above average quality but below average relative price leading to poor value, whereas Competitor B has the opposite, poor quality and below average price giving a good value position.
-{{:cvaanal17a.png?nolink|}}
 ===== The Analysis toolbar =====
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 ==== Comparing segments ====
-Once you have more than one aggregation segment defined you can compare them by clicking on the      button.
+Once you have more than one aggregation segment defined you can compare them by clicking on the {{:cvaanal19a.png?nolink|}} button.
 Select the segment for comparison and the value positions and attribute analyses can be compared as below.
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 ==== Scenario analysis ====
-Clicking on the {{:cvaanal18.png?nolink|}} button launches the scenario analysis module. This allows you to investigate the effects prices changes, attribute scores and the effect the slope of the fair value line on the value propositions of the competitors.
+Clicking on the {{:cvaanal18a.png?nolink|}} button launches the scenario analysis module. This allows you to investigate the effects prices changes, attribute scores and the effect the slope of the fair value line on the value propositions of the competitors.
 The first screen, below, allows you to change the slope of the fair value line, and also, by clicking on the competitor name increase or decrease prices by a given percentage.