analysisoptions
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| analysisoptions [2023/05/17 08:19] – pimsadmin | analysisoptions [2024/01/31 09:49] (current) – pimsadmin | ||
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| - | ====== | + | ====== Analysis |
| Before you can view aggregated analyses you must define the segments and/or worksheets to be analysed. | Before you can view aggregated analyses you must define the segments and/or worksheets to be analysed. | ||
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| * **Customer Value** is the perpendicular distance to the fair value line. Competitors below and to the right are offering above average value, those above the line are offering poor value for money. | * **Customer Value** is the perpendicular distance to the fair value line. Competitors below and to the right are offering above average value, those above the line are offering poor value for money. | ||
| * **Market Differentiation** is a measure of the spread of attribute scores and is defined as the average absolute difference in attribute scores between all competitors. A value below 1 indicates a relatively undifferentiated market and you would expect price to be more important than quality. | * **Market Differentiation** is a measure of the spread of attribute scores and is defined as the average absolute difference in attribute scores between all competitors. A value below 1 indicates a relatively undifferentiated market and you would expect price to be more important than quality. | ||
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| The Attribute Chart shows the importance of the purchase criteria in the horizontal axis and this business’ performance relative to its competitors in the vertical axis (i.e. average rating difference). | The Attribute Chart shows the importance of the purchase criteria in the horizontal axis and this business’ performance relative to its competitors in the vertical axis (i.e. average rating difference). | ||
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| - | * The vertical | + | * The vertical **blue line** shows the average importance of all attributes with the most important being to the right. |
| * Attributes where the rating difference is below zero are ones where you have a competitive disadvantage, | * Attributes where the rating difference is below zero are ones where you have a competitive disadvantage, | ||
| * As well as comparing yourself to All competitors you should also compare yourself to your closest competitor and/or the best performing competitor. | * As well as comparing yourself to All competitors you should also compare yourself to your closest competitor and/or the best performing competitor. | ||
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| In the example below, we can see that the spread of scores on the most important attributes is with 1 point with a much greater spread on the less important attributes. Our position is usually in a good position although we should be looking at improving attributes 1 and 6. | In the example below, we can see that the spread of scores on the most important attributes is with 1 point with a much greater spread on the less important attributes. Our position is usually in a good position although we should be looking at improving attributes 1 and 6. | ||
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| ==== Quality, Price and Value ==== | ==== Quality, Price and Value ==== | ||
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| * The relative value chart shows the combination of price and quality. Thus, competitor A has above average quality but below average relative price leading to poor value, whereas Competitor B has the opposite, poor quality and below average price giving a good value position. | * The relative value chart shows the combination of price and quality. Thus, competitor A has above average quality but below average relative price leading to poor value, whereas Competitor B has the opposite, poor quality and below average price giving a good value position. | ||
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| ==== Comparing segments ==== | ==== Comparing segments ==== | ||
| - | Once you have more than one aggregation segment defined you can compare them by clicking on the button. | + | Once you have more than one aggregation segment defined you can compare them by clicking on the {{: |
| Select the segment for comparison and the value positions and attribute analyses can be compared as below. | Select the segment for comparison and the value positions and attribute analyses can be compared as below. | ||
analysisoptions.1684311565.txt.gz · Last modified: 2023/05/17 08:19 by pimsadmin