Differences

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--- schedulinginterviews [2023/05/17 08:15] – pimsadmin
+++ schedulinginterviews [2023/05/23 15:12] (current) – pimsadmin
@@ Line 4: / Line 4: @@
   - Web-based
   - Or via a mail out link
-All methods have their advantages and disadvantages
+All methods have their advantages and disadvantages:
+^ ^ Application ^ Advantage ^ Disadvantage ^
+|Face-to-face|Personal interview with decision-makers. Duration: about 90 Minutes|Customer appreciates the effort; Highest information content (Mood, background “reading between the lines“); Readiness to invest time; Possibility to involve several decision makers in one interview|Resource intensive (travel time & cost); Difficult to devise efficient interview schedule|
+|Web-based interview|Personal interview with the decision-makers via Web conferencing (e.g. using Teams, Zoom, etc.). Duration: approx 60 mins|Good Information content through the visual Interaction; High readiness to invest time; Possibility to involve several decision makers in one interview; Efficient & flexible|Customers don‘t always accept this option (lack or knowledge,readiness, technology). Not appreciated as much as personal interview|
+|Mail-out link|Link to interview form sent to respondent and they complete on their own. Duration: no interviewer time required|Efficient and flexible use of time. No scheduling required|Low information content; Reluctance to invest time; Cannot easily involve several people in the interview; Low response rate|
 ===== Defining Interviews =====