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-PIMS Customer Value Survey Software
+====== PIMS Customer Value Survey Software ======
-THis Software allows you to Schedule, conduct surveys and analyse the results
+Customer Value Analysis is a process for comparing the performance of the competing businesses and helps you understand:
+  * What customers value most
+  * How well customers think you and your competitors are performing on each part of your offerings
+  * Your strengths - where you are performing better than your competitors
+  * Your weaknesses - where you are performing below your competitors
+  * Both at an aggregate and an individual respondent level.
+Every Customer Value Survey is controlled via a project which defines the scope and purpose of the survey, a set of competitors and non-price attributes to measure their relative performance, and segmentation criteria which can be used to define aggregations. Having a common set of competitors and attributes makes calculating an aggregate position for the survey or segment more precise and less prone to biasing by outliers.
+This Software allows you to Schedule, conduct Customer Value surveys and analyse the results. It helps you identify market trends and unfullfilled needs and create actions to improve your market performance.
+{{ :cva_stages.png?nolink |}}
+Next: [[Planning the Survey|Planning the Survey]]