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--- create_page [2023/05/11 09:01] – Planning the survey pimsadmin
+++ create_page [2023/05/17 08:02] (current) – external edit 127.0.0.1
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 ====== Planning the Survey ======
 There are 4 stages in the survey:
+{{ :surveystages.png?nolink&400 |}}
+**
+The Management workshop** where we talk about topics such as:
+  * Cross functional teams
+  * Introducing customer value framework
+  * Assessing the internal perspective of customer profile
+  * Etc
+In the next stage you have to **design the survey** which means that:
+  * Set questions incorporating management workshop output
+  * Who to survey
+  * How to survey? Web, telephone or face-to-face
+This is followed by stage 3, the **survey and analysis** part where you:
+  * Collate customer perspectives
+  * Identify the key attributes in the customers’ eyes
+  * Determine your relative strengths and weaknesses versus your competitors
+  * Analyse market segments
+The last stage is the **Action Workshop** where you
+  * compare internal & external perspectives
+  * linking the results to company strategy
+  * and formulating an action plan for change.