Differences

This shows you the differences between two versions of the page.

--- start [2024/03/19 11:24] – pimsadmin
+++ start [2024/03/19 11:37] (current) – pimsadmin
@@ Line 7: / Line 7: @@
 We use PAR ROS as a measure of profitability rather than ROI because a significant proportion of businesses these days have nearly zero or negative investment and therefore resource allocation is about people, R&D, marketing etc. not investment. For more details and definition of the variables in the model click here.
-{{:lmenu.png?nolink |}}The software runs in two modes:\\ As a **Freemium** product a limited data set is entered for a single business for a single year and approximate values are generated for the expected position and the key categories driving PAR.\\ **Paid users** can enter more detailed data for up to 4 years and get a more precise PAR profitability, time series analysis and more detailed outputs on the drivers of PAR profitability. Additionally, paid users can add Strategic Peer Analysis which identifies opportunities for improving actual and PAR profitability and growth.\\
+The software runs in two modes:\\ As a **Freemium** product a limited data set is entered for a single business for a single year and approximate values are generated for the expected position and the key categories driving PAR.\\ **Paid users** can enter more detailed data for up to 4 years and get a more precise PAR profitability, time series analysis and more detailed outputs on the drivers of PAR profitability. Additionally, paid users can add Strategic Peer Analysis which identifies opportunities for improving actual and PAR profitability and growth.\\
-The main steps in analysis are detailed on the left side menu, shown here.
+The main steps in analysis are detailed on the left side menu, shown here.{{:lmenu2.png?nolink |}}
   * **Home** selects the business and timeframe for analysis
   * **Data Input** details the business and market characteristics and is active when you have selected a business for analysis from the Home screen.
@@ Line 15: / Line 15: @@
   * **Portfolio View** is available to paid users who have analysed more than one business and displays their results together.
   * **Key Statistics** shows the main drivers of profitability and their relationship to profitability ( ROS and ROI) and growth.
- * **User Guide** opens this guide.
+  * **User Guide** opens this guide.
   * **SBU Definition** opens a popup window detailing information on defining a business unit.
 The currently selected option is shown in white.