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--- start [2024/03/19 11:28] – pimsadmin
+++ start [2024/03/19 11:37] (current) – pimsadmin
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 The software runs in two modes:\\ As a **Freemium** product a limited data set is entered for a single business for a single year and approximate values are generated for the expected position and the key categories driving PAR.\\ **Paid users** can enter more detailed data for up to 4 years and get a more precise PAR profitability, time series analysis and more detailed outputs on the drivers of PAR profitability. Additionally, paid users can add Strategic Peer Analysis which identifies opportunities for improving actual and PAR profitability and growth.\\
-{{:lmenu.png?nolink&200|}}The main steps in analysis are detailed on the left side menu, shown here.
+The main steps in analysis are detailed on the left side menu, shown here.{{:lmenu2.png?nolink |}}
   * **Home** selects the business and timeframe for analysis
   * **Data Input** details the business and market characteristics and is active when you have selected a business for analysis from the Home screen.