Differences

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--- survey_configuration [2023/10/03 16:07] – pimsadmin
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-====== Freemium Analysis ======
-===== Home Screen =====
-The Home Screen for the freemium users is shown below.:
-{{ :parfree1.png?nolink&400 |}}
-Enter the name of your business and the year for which you will be entering data.
-If you have already entered data for the business, you can click on the **View Analysis** button to go straight to the output screen, otherwise click the **Next** or **Edit Input Data** button to progress to the Data Input sections to define your data.
-===== Business Profile =====
-The first Data Input section, Business profile, defines key structural factors for your business. In freemium mode this comprises just 4 fields:
-  * The currency used entering financial{{ :parfree2.png?nolink&400|}} data
-  * Business Type: an overall business classification into 1 of 6 categories.
-  * The % of products not manufactured: What percentage of your sales involve no manufacturing process at all (e.g. services or bought in goods).
-  * The number of employees in the business unit.
-Press **Next** to move to the next section.
-===== Competitive Position =====
-The Competitive position page asks for the following fields:
-  * Your market share in value terms.{{ :parfree3.png?nolink&400|}}
-  * The combined share of the 3 largest competitors in the market excluding your business.
-  * The relative perceived quality of your business.
-  * The % of your sales that come from new products.
-It is important to correctly define your market, making it too broad means you are not necessarily competing with the largest competitors and understates your share (i.e. if you are competing in a specific region but are considering the worldwide market), or you define it too closely and ignore competing technologies.
-Relative quality is a measure of your business’ performance on non-price attributes relative to your competitors from your customers perspective. A value of less than zero indicates that your customers think you have a worse than average quality relative to competitors, greater than zero that they think you have a better than average quality product compared to your competitors. The range goes from -50 to +50 with the extremes representing very large differences in quality.
-The definition of new products does not include things like changes in pack sizes or slight modifications to existing products but step changes, offering a new function to an existing market or an existing product to a new market.
-Press **Next** to go to the next page, **Back** to go back to the business profile page.
-===== Market Environment =====
-In freemium mode you are asked for just 4 fields in the Market Environment section:
-  * Real Market Growth, which is the {{ :parfree4.png?nolink&400|}}inflation adjusted average annual market growth rate.
-  * Average Price Growth, which, as it says is the average annual change in prices.
-  * Material Cost Growth, which is the annual percent change in the cost of your purchases due to price inflation.
-  * The number of immediate customers = 50% sales. Thisis the smallest number of customers who you sell to directly who account for half of your sales value and is an indication of how reliant you are on a small number of customers.
-Clicking Next takes you to the ost & Capital Structure section. Here, again, we only ask for very limited financial data in freemium mode.
-===== Cost & Capital Structure =====
-  * Sales revenue is the sales value in the currency entered in the business profile section.
-The following fields can either be entered{{ :parfree5.png?nolink&400|}} (and displayed) as values or as a % of sales by switching the toggle at the top of the screen:
-  * Purchases: The cost of raw materials, energy, and
-  * inbound freight.
-  * EBIT: net earnings (profit) before investment and tax.
-  * Accounts Receivable: the average value of receivables during the year, net of allowances for bad debts
-===== Results =====
-Next: [[SchedulingInterviews|]]