====== Planning the Survey ======
There are 4 stages in the survey:

{{ :surveystages.png?nolink&400 |}}

**
The Management workshop** where we talk about topics such as:
  * Cross functional teams
  * Introducing customer value framework 
  * Assessing the internal perspective of customer profile
  * Etc
 
In the next stage you have to **design the survey** which means that: 
  * Set questions incorporating management workshop output 
  * Who to survey
  * How to survey? Web, telephone or face-to-face
 
This is followed by stage 3, the **survey and analysis** part where you: 
  * Collate customer perspectives
  * Identify the key attributes in the customers’ eyes
  * Determine your relative strengths and weaknesses versus your competitors
  * Analyse market segments
 
The last stage is the **Action Workshop** where you 
  * compare internal & external perspectives
  * linking the results to company strategy 
  * and formulating an action plan for change.