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--- planning_the_survey [2023/05/23 14:35] – pimsadmin
+++ planning_the_survey [2023/05/23 14:58] (current) – pimsadmin
@@ Line 15: / Line 15: @@
   * Collate customer perspectives
   * Identify the key attributes in the customers’ eyes
-----
   * Determine your relative strengths and weaknesses versus your competitors
   * Analyse market segments
@@ Line 27: / Line 25: @@
 ===== Defining the Analytical Framework =====
-|{{:mktseg.png?nolink&200|}}| which markets do we compete in and how are they segmented?|
+A key element of the management workshop(s) and surrounding discussions is to define the scope of the survey, namely:
-|Definition of the customer| who influences the buying decision and who makes the purchase decision?|
- |Definition of the key buying factors|what are the key purchase criteria of customers?|
+{{:mktseg.png?nolink&200|}}: which markets do we compete in and how are they segmented?
+{{:custdefn.png?nolink&200|}}: who influences the buying decision and who makes the purchase decision?
+{{:kbf.png?nolink&200|}}: what are the key purchase criteria of customers?
@@ Line 61: / Line 61: @@
 When considering the attributes that make up the customers buying criteria we split them into 3 categories:
-{{ :psi.png?nolink&400|}}
+{{ :qualcats2.png?nolink&400|}}
   * Product attributes – which is what they buy,
   * Service Attributes which are the associated services around that in terms of pre-sales & post sales activities, delivery & support,