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--- planning_the_survey [2023/05/23 14:51] – pimsadmin
+++ planning_the_survey [2023/05/23 14:58] (current) – pimsadmin
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   * Collate customer perspectives
   * Identify the key attributes in the customers’ eyes
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   * Determine your relative strengths and weaknesses versus your competitors
   * Analyse market segments
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 ===== Defining the Analytical Framework =====
 A key element of the management workshop(s) and surrounding discussions is to define the scope of the survey, namely:
 {{:mktseg.png?nolink&200|}}: which markets do we compete in and how are they segmented?
-Definition of the customer who influences the buying decision and who makes the purchase decision?
+{{:custdefn.png?nolink&200|}}: who influences the buying decision and who makes the purchase decision?
- Definition of the key buying factorswhat are the key purchase criteria of customers?
+{{:kbf.png?nolink&200|}}: what are the key purchase criteria of customers?
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 When considering the attributes that make up the customers buying criteria we split them into 3 categories:
-{{ :psi.png?nolink&400|}}
+{{ :qualcats2.png?nolink&400|}}
   * Product attributes – which is what they buy,
   * Service Attributes which are the associated services around that in terms of pre-sales & post sales activities, delivery & support,